Alternatives guide · 2026
6+ Best Klaviyo Alternatives for Shopify Merchants in 2026
Best-in-class for e-commerce email, nothing else. If you're looking for a Klaviyo alternative, here are the 6 options most Shopify merchants actually consider in 2026, ranked by fit — not by paid placement.
Why merchants look for alternatives
- Email only — no social content generation
- Expensive at scale (pricing scales with list size)
- Doesn't help with multi-platform social publishing
1.
Omnisend
Direct competitor with better SMS pricing. $16+/mo.
Best for: SMS-heavy e-commerce merchants
2.
Brevo
Budget alternative. Free to $65/mo.
Best for: Small merchants
3.
Mailchimp
General-purpose but works for small Shopify. Free to $350/mo.
Best for: Merchants wanting simpler UX
4.
Drip
Klaviyo alternative for smaller Shopify stores. $39+/mo.
Best for: Stores under 2,500 contacts
5.
ZigFlow (complementary, not replacement)
Keep Klaviyo for email, add ZigFlow for social. $29-49/mo.
Best for: Merchants who want Klaviyo + social automation together
6.
Shopify Email
Free, simple, under 1,000 contacts.
Best for: New merchants not yet at Klaviyo scale
Try ZigFlow free — the catalog-first alternative
ZigFlow reads your Shopify catalog and generates multi-platform campaigns — Reels, TikToks, Pins, captions — in a conversation. Free plan, no credit card. 2 AI campaigns to see if the catalog-first approach clicks for you.
